A design studio founded in Shenzhen in 2026 by Wang Hui and Feng Xuebin.
Following natural laws, material properties, craftsmanship structures and business principles, we take physical objects as carriers to explore richer lifestyles and aesthetic expressions.
Built on over ten‑years of extensive product‑design experience of Xinshi Creative, and drawing on industrial‑chain resources and industry trends, we deliver comprehensive creative services and brand co‑creation for manufacturers across diverse product categories including furniture, sanitary ware, industrial goods, lighting and toys.
Our work covers a wide range of materials: wood, metal, stone, upholstery, ceramic, artificial stone, resin and carbon‑fiber.
Shenzhen, China Wang Hui(Left),Feng Xuebin(Right)
We design with intention and discipline, treating each project as a framework where clarity defines direction and consistency builds trust. Every element, from typography to interaction, is guided by purpose and placed within a coherent system. Our process balances analysis with execution, ensuring that outcomes remain precise, resilient, and relevant over time.
Our principles emphasize relevance over novelty, creating systems that endure beyond shifting trends. We believe meaningful design emerges when strategy and execution are aligned, allowing identities to adapt across mediums and contexts. Each project is an opportunity to craft work that is functional, culturally resonant, and capable of lasting impact.
2026 – Lines Light – Silver Winner, MUSE Product DesignAward
2025 – Lines Light – Nominee, LIT Lighting Design of the Year
2025 – Flower Series – Silver Winner, MUSE Product Design Award
2025 – Shuying Chair – Collected by the Shenzhen Bay Design Museum
2025 – DONUT – Winner of the Best Product Design Award, MAISON&OBJET
2024 – LINES CHAIR – Featured in China Furniture Design Observation
2024 – SWING – Winner, FDA Design Award
2023 – Raw Edge Series – Winner of the Best Lifestyle Aesthetics Award, JINXI Award
2023 – Annual Product Designer of the Year, Guangzhou Design Week
2023 – LINES CHAIR – Featured in the WGSN Annual Trend Report
2023 – LINES CHAIR – Exhibited at the Renaissance Department Store, Milan
2023 – LINES CHAIR – Collected by the LKK Design Museum
2019 – DONUT Record Player – Winner of Red Dot Award, iF Design Award, Golden Pin Design Award, and JINXI Award
2018 – Shuying Series – Winner of the Best Concept & Creativity Award, JINXI Award
2018 – Shuying Series – Winner of the Golden Pin Design Award